Becca Peterson

The Tri-Tech management team (from left): Jill Chapman-Cox, production manager; Greg Cox, chief operating officer; Brett Stoffel, director of customer service; Paul Acton (on screen), chief executive officer; Amber Earles, director of project management; Will Livesay, business technology consultant; and Kathryn Lyness, marketing manager. Tri-Tech is celebrating 40 years in business this year. (image and article courtesy of The Telegraph Herald)
‘It’s a family enterprise'
Dubuque-based busines...

Ghostwritten.

The time has come—you’re ready to move your customer education program to a new learning management system (LMS) and leave your legacy LMS behind.

In this article, we’re sharing our tips and best practices for a successful LMS migration.

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Businesses are good at selling outcomes—but not always great at delivering them.

Like this recent experience: Our team recently purchased a new product to support our work.

Initially, the sales team was invested and responsive to our questions. But once we purchased a seat, everything went quiet.

Ghostwritten.

According to our State of Education Initiative Ownership 2023 survey, 60% of education professionals think there’s a mismatch between their company’s ability to sell the dream to prospective customers and their proficiency in helping customers achieve desired outcomes.

This mismatch creates a problem for both customers and businesses alike. When customers don’t understand how to find the promised value, they start looking for new solutions and ultimately churn. So how can SaaS and other B2B c...

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Workplace education typically begins with individual training initiatives to fulfill immediate customer education needs. When it’s time to grow with more scalable learning content, like eLearning videos, courses, and help articles, a learning management system (LMS) helps education teams deliver cohesive educational experiences for learners with different goals.

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Channel partnerships are a cost-effective way to broaden your company’s reach, build brand awareness, and increase trust when partners serve as external sellers, implementation specialists, consultants, or field service technicians.

Partner training enables partners to sell to and support customers most effectively. But, according to our State of Education Initiative Ownership research, only 33% of companies have a partner education program in place.

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The decision to scale your startup’s tech team is a defining moment in your company’s growth. Take some solace, knowing mistakes are to be expected.

Bryan Clayton, Chief of Product at GreenPal, shares, “Looking back, we did most of it wrong the first time, but that’s ok. [You’ll] learn from your mistakes and course-correct.”

In this article, we discuss how to know when it’s time to hire for your engineering team or software development team, why the right time feels so elusive, and how to get...

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Successful content marketing builds strong relationships and brand loyalty through helpful, educational content. While it requires extensive work to do well, when done right, content marketing helps companies meet their long-term brand, product, and revenue goals while decreasing ad spend.

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Google shares valuable resources about its algorithms that help marketers understand how to rank at the top of its search engine results pages (SERPs). Over the years, too much focus on writing to rank created a digital wasteland of repetitive, surface-level content.

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The integration of artificial intelligence in financial technology will continue to drive innovation and growth in the financial services industry throughout 2023 and beyond.

According to Grandview Research, the AI FinTech global market size is expected to grow at a compound annual growth rate of 16.5% through 2030. A market valued at $9.45 billion in 2021, AI-powered solutions will continue revolutionizing all parts of the financial sector, from customer service and security to data and inve...

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Like other tech sectors, climate tech suffers from a lack of racial, ethnic, and gender diversity in the workforce.

Tech Nation’s Diversity and Inclusion in UK Tech report found that just 15% of tech workers are black and minority ethnic (BAME). While this figure is slightly higher than the 11% in the labor market as a whole, it’s still not representative of the UK BAME population of 18.3%.

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Despite COVID disruptions, economic uncertainty, and the tumultuous tech landscape, the demand for highly talented developers across the technology industry remains.

In the Global FinTech Talent Report, Toby Fowlston, CEO of recruitment firm Robert Walters, explains, “The increasing digitalization of all sectors has meant that software development is in demand across almost any industry.”

Ghostwritten. In the post-COVID era where self-directed learning dominates, U.S. companies of all sizes still prefer instructor-led training. This traditional approach offers hands-on learning and immediate feedback that enhances learner engagement and knowledge retention.

In this article, we cover the basics and best practices of ILT to help you determine if it’s the right training method for your customer education initiative.